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Guitar Hero: On Tour sets sets Sales Record

by: Dan - posted: 7/3/2008 1:32:00 PM
More On: Guitar Hero On Tour
Activision announced today that Guitar Hero: On Tour and its unique peripheral has established a new North American sales record by a "factor of eight." In the first seven days the game was on the market, over 300,000 copies were sold. So to break it down, the previous best selling Activision title on the DS only moved around 40K copies in its first week. Maybe Activision needs to get more involved with the DS...
Jul 03, 2008 08:05

Guitar Hero(R): On Tour Sets Activision North American Retail Sales Record

Activision's Largest Nintendo DS(TM) Launch

SANTA MONICA, Calif. --(Business Wire)-- Jul. 3, 2008 Activision, Inc. (Nasdaq: ATVI) today announced Guitar Hero(R): On Tour has sold in excess of 300,000 units in North America in the first seven days since its launch, making it the largest North American launch for the Nintendo DS(TM) in the company's history by more than a factor of eight. In addition, Guitar Hero: On Tour's performance ranks it as one of Activision's top 5 best-selling launches of any title on any platform in the company's history.

Guitar Hero: On Tour brings the popular Guitar Hero franchise to the handheld platforms for the first time delivering a unique gaming experience and challenging handheld gamers to prove their skills on the most diverse set list of master tracks ever offered in a Guitar Hero game.

"Guitar Hero is one of the most successful entertainment properties and continues to push the boundaries of innovation with Guitar Hero: On Tour," said Mike Griffith, President and Chief Executive Officer, Activision Publishing, Inc. "The game's breakthrough peripheral brings the Guitar Hero experience to the 41 million DS users in North America and Europe, where they can play anywhere, anytime."