Microsoft to spend as much money promoting Grand Theft Auto IV as they did on Halo 3

by: Chuck -
More On: Grand Theft Auto 4
There's an interesting article over Next Gen discussing how Microsoft is going to be promoting Grand Theft Auto IV as much as they did Halo 3.  I always wonder why there needs to be such a large promotion for a game like GTA IV that markets itself.  It's also interesting to see Microsoft promote a third party game so hard but I guess a large part of that is trying to get people to associate the game with the Xbox 360 rather than the PlayStation 3. I guess this answers the debate Dan and I had last year about which console was hurt more by the delays.