HARMONIX & MTV GAMES TEAM WITH RAY-BAN TO BRING
ACCLAIMED MUSIC VIDEO GAME ROCK BAND™ TO SUNDANCE FILM FESTIVAL
WHAT: Sundance attendees can live out their ultimate rock star fantasies with ROCK BAND™ on the main stage of favorite local spot Harry-O’s Monkey Bar, which will be transformed into the Ray-Ban Rock Band Bar.
WHEN: January 17th through January 26th
11 AM – 5PM, 7PM – 2AM
WHERE: Ray-Ban Rock Band Bar
Harry-O’s Monkey Bar
427 Main Street
Park City, Utah 84060
CONTACT: Kim Estlund (kestlund@bwr-la.com) / Michael Moses (mmoses@bwr-la.com)
310-248-6127 / 310-248-6171
BWR Public Relations
PR ONSITE:
Thursday, 1/17 - Sunday, 1/20
Jeff Castaneda
MTV
cell: 201-401-4814
jeff.castaneda@mtvstaff.com
Monday, 1/21 - Tuesday, 1/22
Marnie Black
MTV
cell: 917--434-9397
marnie.black@mtvstaff.com
Wednesday, 1/23
Sean Baptiste
Harmonix
cell: 617-866-2346
sean@harmonixmusic.com
Thursday, 1/24 - 1/27
John Drake
Harmonix
cell: 847-769-1474
john.drake@harmonixmusic.com
About Rock Band:
Rock Band is a new platform for music fans and gamers to interact with music like never before. Offering four music games in one – Rock Band challenges rockers to master the lead/bass guitar, drums, and vocals or play in a cooperative band experience. Built on unprecedented deals with the world’s biggest record labels and music publishers, the music featured in Rock Band spans all genres of rock and includes many of the master recordings from the greatest songs and artists of all time.
About MTV Networks:
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About MTV Games:
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc:
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: http://www.harmonixmusic.com.
© 2007 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band and all related titles and logos are trademarks of Harmonix Music Systems, Inc., an MTV Networks company. Rock Band developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc.
