It's no secret the numbers are down for Destiny 2. After regularly hitting 300,000 concurrent players on Steam during major releases of new content the daily player count is something closer to 20-25,000 these days. We are about a month away form the release of The Edge of Fate, the next major expansion to the Destiny universe, so it makes sense to be in a lull; and with the conclusion of the 10-year light and dark saga having been realized with the latest major expansion, The Final Shape, it makes sense that this lull would be a historic low.
What Bungie aims to do to boost some numbers through these doldrums is give away free loot. Because if there is one thing Destiny players love, it's free loot. As detailed in the latest TWAB (I know it's called a TWID now but #foreverTWAB), starting July 8th and every day for the week leading up to The Edge of Fate's release, you can earn a Nonary Engram for just logging in. This coincides with the "lootapalooza" detailed in the bullet points below. What's a Nonary Engram? It's a new engram that can be turned in for "hand-picked cosmetic rewards spanning multiple years of Destiny 2 content. Some are newer, like Holochips, while some are a blast from the past – like Crimson Days emotes." Starting July 1st, you can also purchase Nonary Engrams using Nonary Manifolds - the currency you get for completing the Rite of the Nine dungeon. Speaking of which, from the TWAB:
With all the negativity surrounding Marathon right now, a lot of players are pretty upset with Bungie and blame them for neglecting Destiny to an extent to focus on other projects that are not exactly planning out as hoped. Hopefully free loot, and cosmetics at that - something Bungie usually tries to monetize rather than give away, as well as increased rewards will be a welcome token of appreciation for those still sticking with the Destiny franchise.