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PAX Lineup revealed...damn impressive

by: Chuck -
More On: EIC Ramblings
We just got the press release with the list of exhibitors for the upcoming Penny Arcade expo and it's pretty impressive (the full list is after the bump).  It looks like they've managed to land all the big companies (Sony, Microsoft, Nintendo), the main publishers (EA and Ubisoft) as well as a bunch of cool smaller companies (CCP/Whitewolf and D3 Publishing).  There are some odd entries (are people really going to want to hang with ITT and Devry?) along with some very cool companies that people don't see a lot of (like Udon).  I guess I need to get off my duff and get registered and book airfare to the show.

Penny Arcade Expo '07 Triples Amount of Game Exhibits

Headliners include Nintendo, Microsoft, Sony and Ubisoft

Seattle, Washington - June 27, 2007 Penny Arcade today announced that exhibit space is sold out for its upcoming Penny Arcade Expo (PAX) gaming culture festival, officially tripling the size of exhibit space from previous years. The 4th annual event, which moved to the Washington State Convention & Trade Center in downtown Seattle this year in order to accommodate interest from both exhibitors and a rapidly growing number of attendees, is slated to take place August 24th-26th.

"We thought that by tripling the available exhibitor space, we'd have enough room for everybody. I guess we were wrong." said Penny Arcade's director of sales, Mike Fehlauer. "We do our best to throw a kickass party for the gamer community, and so we're grateful--and relieved--that the response has been so positive. Exhibitors and attendees alike have decided that PAX is the show to attend; it's the only place where you'll find tabletop, console, and PC gamers and exhibitors--plus concerts, tournaments, panels, and freeplay--under the same roof, with no BS."

On the exhibit floor, PAX '07 attendees can expect to try their hands at yet-to-be-released games and products from exhibitors including Nintendo, Microsoft, Sony, Ubisoft, Electronic Arts/Mythic, Harmonix, Foundation 9, Sierra/Vivendi Universal, Wizards of the Coast, NCSoft, Sabertooth Games, D3 Publishing, Telltale Games, the Behemoth, Namco-Bandai, Upper Deck, Wizkids, Atari, ArenaNet, Hothead Games, America's Army and Rockstar. (See below for a complete list of exhibitors this year) In addition to showing a multitude of pre-release games on its show floor, PAX offers attendees a host of game-related conference sessions, parties, concerts, tournaments and more!
Game publishers and developers interested in attending PAX 2008 should contact Mike Fehlauer at

Complete List of Exhibitors for PAX 2007
America's Army
Astro Gaming
The Behemoth
The Bungie Store!
D3 Publishing
DeVry University
EA Mythic
Fantasy Flight Games
Flying Lab Software
Foundation 9 Entertainment
Gamecock Media Group
Garage Games
Gas Powered Games
Green Ronin Publishing
The Guildhall
ITT Tech
Longbow Digital Arts
Metanet Software
Namco Bandai
Nintendo of America
Paizo Publishing
Pink Godzilla
Privateer Press
Rockstar Games
Sabertooth Games
Sierra/Vivendi Games
Sony Computer Entertainment of America
Strategy Computers
Sumo Lounge
Tablestar Games
Technomancer Press
Telltale Games
Tenacious Games
UDON Entertainment
Upper Deck Entertainment
Wizards of the Coast

Learn more...

About Penny Arcade Expo

Penny Arcade Expo (PAX) is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game-industry speakers on gaming topics; music concerts; freeplay areas; industry parties; game tournaments and more. Since its inception in 2004 the show has doubled in size each year, with 4,500 attendees in 2004, 9,500 in 2005, and 19,300 in 2006. For more information visit


About Penny Arcade

Equal parts online comic and commentary, Penny Arcade ( covers videogames in a way that is genuine, insightful and respected by the gaming community. What started as a hobby for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has, over seven years, grown into an online phenomenon that serves 50 million page views a month to millions of readers worldwide.
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