Stoked energy drink launched: Target = Gamers
posted:
6/12/2007 10:47:00 AM
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Stoked Energy Drink
Leading Brands, Inc today launched their latest energy drink, Stoked, in North America. The drink comes in four distinct flavors (Original, Sugar-Free, Tropical Orange and Dragonberry) and contains no High Fructose Corn Syrup. The packaging contains their distinctive Dragon Icon and the company plans to market it to the gaming communities. For more information, see www.stokedenergy.com and the full release after the jump:
LEADING BRANDS, INC.
ANNOUNCES THE NORTH AMERICAN LAUNCH OF
STOKEDTM ENERGY DRINKS
The first Iconic, truly ‘Interactive’ Energy Drink made without HFCS
VANCOUVER, CANADA, June 12, 2007, LEADING BRANDS, Inc. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces the North American launch of STOKEDTM Energy Drink.
STOKEDTM Energy Drink evolves from its dramatic Dragon icon. Dragons are wise and complex creatures that have a strong presence in almost every culture of the World. From the most revered sign of the Chinese Zodiac to Draco, one of the largest constellations in the Northern sky, to the tale behind the classic red cross English banner so popular at soccer events, to the main characters in numerous popular US movies, Dragons have played – and continue to play – an important role in history and folklore. A visceral connection to the human psyche such as this is critical to establishing any new brand.
STOKEDTM Energy Drink contains a proprietary blend of active ingredients to give you an energy burst anytime of the day. Unlike other energy drinks, STOKEDTM does not contain High Fructose Corn Syrup.
With the energy drinks category growing annually at over 40% in the US and 70% in Canada, STOKEDTM Energy Drink will be a welcomed addition to the beverage industry.
