If you tried to power up Fortnite today, you were probably a bit stunned by the result. In what appears to be an ambitious marketing effort to revitalize the game's narrative, Epic Games has suspended Fortnite play for the time being - as the game has been sucked into a black hole.
There have been mixed reactions thus far, as you'd expect. Some are frustrated by the inconvenience - and it's not clear when the next act of this show will occur. But, as a third-party observer who doesn't play the game, I'm a big fan of the tactic.
Way to shake things up, Epic Games.