Bucking conventional wisdom and just plain old regular wisdom, Ubisoft continues to embrace licensed game projects like South Park and Avatar. IGN spoke with Ubisoft CEO Yves Guillemot at Gamescom 2017 about the company’s interest in licensed games.
Guillemot noted that Avatar has a “fantastic world with a philosophy… like Star Wars,” which is an opinion you can have.
The end goal it seems is to renegotiate contracts to allow for a more compelling experience when carrying a licensed project from one medium to games:
"Now we are joining forces and we really have this angle, which is to make sure that world works well, that people come and stay for a long time and enjoy it, so that we can have new content regularly. We have to remanufacture the relationship with studios, and in doing that, I think we can recreate something totally different.”
Guillemot went on to say that because Avatar 2 is taking such a long time to make (it will supposedly be released in it gives their team more time to “create something that will be fantastic.”
You can see this egregious display of corporate optimism in full here.