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Pokemon Company CEO thought the Switch would fail what a dummy

by: Patrick -
More On: Nintendo Switch


In a case of “he said, he said” The Pokemon Company’s CEO, Tsunekazu Ishihara, told Bloomberg that he told Nintendo that the Switch wouldn’t be a success but now realizes he was very wrong.

Ishihara explains that in the age of the smartphone, he thought that "no one would carry around a game console.”

“I told Nintendo that Switch wouldn’t be a success before it went on sale,” said Ishihara. "It’s obvious I was wrong.”

He then suggested that it isn’t that the Switch is good, but that the like, seven games it has out are really good, somehow failing to understand that the Switch is type of console folks have been dreaming about for a while.

Ishihara continued teasing us with the hints of the forthcoming Switch Pokemon game:

“With the Switch, we see it as a chance to create Pokémon that goes deeper and with a higher level of expression. As a result, that makes it an extremely important platform [...] Right now we’re using 7 to 8 inch screens, but on a high-definition TV you can express a whole different world with graphics and sound.”

While the existence of Pokemon Colosseum seems to escape him (though I suppose that’t not technically a part of the “core series”), Ishihara’s interviews with Bloomberg have been informative, and at least somewhat exciting, as we wait for the Switch to get just like a few more games please.