Ladies and gentlemen.. his name is Paul Heyman, and he is the advocate for the beast incarnate, BROOOOOOOOOOCK LESSSSSSSSSNAR! And if you wish, you can also become his client as WWE 2K17 will give you the option of being a "Paul Heyman Guy" in this years My Career mode.
While there were only snippets of info about new features, it seems this year you will be able to create and sell your own merchandise which will earn you VC (virtual currency) which can be used to buy upgrades for your created superstar. We also got a very brief look at the brand new promo engine for this years game. In terms of being a Paul Heyman guy, it seems he will have a list of objectives he will want you to complete for him. But if you disobey him, then you will earn yourself a one way ticket straight to Suplex City and have to deal with Brock Lesnar.
Hopefully an in depth trailer for My Career will be released soon but this trailer was enough to get me excited about this years My Career mode.