Drinking water leads to free stuff for Dying Light

Earlier this year Techland started a social media campaign to promote hydration with the hashtag: #DrinkForDLC. 15 million people encountered the tag and 15,000 photos and videos were sent in promoting the campaign, resulting in a free 3-part DLC for Dying Light including:

• The Fountain of Youth - all-new exploration-based quest available in the Old Town area.
• Water 2.0 - blueprint for a new throwable weapon that intensifies the electrocution effect of all other weapons.
• Water Challenges - two brand-new parkour challenges designed around the theme of water. 

The DLC will be included in Dying Light: The Following - Enhanced Edition which is to be released on February 9th, 2016. It will be made available in the improvements update to all previous owners of the game on that same day.