Sony announces price cut for PlayStation 4, now starting at $349.99

by: Travis -
More On: PlayStation 4

Speculation has been floating about this week after Target ads of an upcoming price cut for the PlayStation 4, well now it has been made official on the PlayStation Blog. Beginning this Friday, October 9, the PlayStation 4 will be available for the lowered price of $349.99.

In addition, a new PlayStation 4 bundle has been announced that will include Uncharted: The Nathan Drake Collection and retail for $349.99. The other previously announced bundles for North America include:

  • Limited Edition Call of Duty: Black Ops III 1TB PS4 Bundle (11/6) - $429.99
  • Limited Edition Disney Infinity 3.0: Star Wars PS4 Bundle (11/13) - $399.99
  • Limited Edition Star Wars Battlefront PS4 Bundle (11/17) - $399.99
  • Star Wars Battlefront PS4 Bundle (11/17) - $349.99

Following the recent announcement of the various Xbox One bundles this is shaping up to be a competitive holiday market for gamers looking to pick up a new console.

PlayStation®4 Price Reduced To $349.99 In The U.S.

New Price Will Drive Momentum for the World's #1 Selling Console Leading into the Holiday Season

SAN MATEO, Calif., Oct. 8, 2015 /PRNewswire/ -- Sony Computer Entertainment America LLC (SCEA) today announced that the PlayStation®4 (PS4) system, which is currently available for $399.99 USD (MSRP), will be available in the U.S. starting at $349.99 USD (MSRP) on October 9. In Canada, the price of the PS4 system also will be reduced from $449.99 CAD to $429.99 CAD (MSRP).

Sony Computer Entertainment corporate logo.

"Our goal at PlayStation has always been to offer the best place to play at a compelling value to gamers," said Shawn Layden, president and CEO of SCEA. "We're continuing to deliver on that commitment with this new price for PS4, making the console even more accessible to a broader audience this holiday. With highly anticipated games like Call of Duty: Black Ops III and Star Wars Battlefront launching soon and blockbuster exclusives like UNCHARTED 4: A Thief's End on the horizon, there has never been a better time to join the PS4 community."

The following outlines the new prices for the current PS4 lineup, including the limited-edition and standard-edition bundles that feature some of the biggest games coming to PS4 this holiday season:

  • UNCHARTED: The Nathan Drake Collection PS4 Bundle (500GB HDD) $349.99 USD / $429.99 CAD (MSRP); October 9, 2015
  • Limited Edition Call of Duty®: Black Ops III PS4 Bundle (1TB HDD)  $429.99 USD / $499.99 CAD (MSRP); November 6, 2015
  • Limited Edition Disney Infinity 3.0: Star Wars PS4 Bundle (500GB HDD)  $399.99 USD / $469.99 CAD (MSRP); November 13, 2015
  • Limited Edition Star Wars Battlefront PS4 Bundle (500GB HDD)  $399.99 USD / $469.99 CAD (MSRP); November 17, 2015
  • Star Wars Battlefront PS4 Bundle (500GB HDD)  $349.99 USD / $429.99 CAD (MSRP); November 17, 2015
  • NHL 16 PS4 Bundle (500GB HDD) - $429.99 CAD (MSRP); Available now in Canada only
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