Open world dinosaur survival game Ark: Survival Evolved was released on Steam's Early Access on June 2 and has already made $10 million, just from that. The trailer (below) was released in May and got pretty much everyone talking, with hits of over a million already to prove that buzz.
The good news is that the game has been well received, which almost certainly contributes to the sizable figures. Early access can be a tricky thing for consumers, so it's good to see a studio that isn't, for lack of a better term, taking advantage of their fans. Studio Wildcard's co-founder Jesse Rapczak explains his philosophy on early access games in an interview with Gamesindustry.biz: "My personal view is that Early Access should be for games that could be considered nearly complete or where the end is in sight. . . . 80 percent of the main game is done."
Between this and The Witcher 3 selling 4 million copies in two weeks, it seems good games are being rewarded for being good, a trend we can all hope to keep alive. The full version of Ark is due out a year from now, in June 2016, on Xbox One, PS4, and PC.