This new live action trailer for Batman: Arkham Knight takes a different approach that I really like. It basically shows ordinary people--an office worker, a fireman, a basketball player--standing up and being courageous in their own right. Batman fights injustice but serving as an inspiration for others is just as important, if not more so, than punching Two-Face in the jaw.
Of course if Warner Bros. thinks this spiffy trailer will make me forget about the outrageous $40 season pass, they have another thing coming. I'm excited for Arkham Knight and I appreciate creative marketing like this, but I'm still pretty cautious too.