Deus Ex: Human Revolution loading screens now feature ads

by: Travis -
More On: Deus Ex: Human Revolution
In an unexpected move, advertisements have started to appear in loading screens for players of Deus Ex: Human Revolution. The advertisements so far have been featuring the new Star Wars Trilogy Blu-ray set out tomorrow. I'm not a particular fan of being subjected to advertisements in purchased games, especially when it takes you out of the experience. I can easily imagine future video game releases which include video commercials during loading screens.

More importantly, where is the augmentation upgrade for removing advertisements from loading screens?