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eFocus to return to E3 next year

by: Chuck -
More On: EIC Ramblings
Pepcom sends word today that they will be holding their annual eFocus event before E3 next year.  The show was a nice collection of companies that weren't going to be at E3 but wanted to meet with the press and only the press before the show.  I finally got to go this year and it was actually a decent event and they actually did a good job of keeping non-media out.  Hopefully the ESA learns something from them.  For those of you keeping score at home, that's two companies that will be there next year (the other being Nintendo)
EFOCUS MEDIA EVENT WILL CONTINUE DURING VIDEO GAME EXPO Pepcom’s popular media event will be held in 2007 amid streamlined E3 show

DELRAY BEACH, FL. -- August 3rd 2006

The E3 tradeshow may be getting smaller, but the eFocus® media event will be bigger than ever in 2007. Pepcom Inc. announced today that its highly popular eFocus media event - which last May drew more than 30 top entertainment companies and well over 450 journalists - will once again be held during the same 2007 timeframe as the revamped Electronic Entertainment Expo in Los Angeles.

Now in its 5th year, eFocus is the largest cooperative media event held annually during the week of the E3 show. eFocus is an independent, trademarked event that is produced and owned by Pepcom Inc., which is not affiliated or associated with the E3 show or its owner, the Entertainment Software Association (ESA).

"The more intimate, more media-targeted nature of the show fits nicely with our mission to provide the press with an up-close look at the latest entertainment products and services at eFocus," said Chris O’Malley, a partner at Pepcom. "Most of the major entertainment players have participated in eFocus in recent years, and virtually all of technology, business and entertainment press covering the industry have attended. And we look forward to joining these two groups again in 2007 and beyond."

Companies wishing to learn more about how to participate in eFocus and other upcoming Pepcom events can contact either Jen Ferency at 561-278-5094 (, or Jon Pepper at 212-355-6326 (

Pepcom’s upcoming 2006 events include MobileFocus® in Los Angeles on Sept. 12th, the wireless showcase; Holiday Spectacular!® in New York on September 20th; the holiday preview event; and DigitalFocus® in New York on October 11th, the digital lifestyle showcase.

About Pepcom.
Pepcom® Inc., based in Delray Beach, FL, is the leader in technology showcase events.  Each event joins the world's top technology companies with the most influential press and analysts.  Pepcom’s trademarked showcases include DigitalFocus®, MobileFocus®, eFocus®, Digital Experience!®, and Holiday Spectacular!®.  For more information, visit 
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