If you're a fan of HBO's Entourage then you've probably noticed all the gaming references they work into the show. Most of them are fairly subtle but occasionally they do beat you over the head with them (the Fight Night Round 2 episode from last season being one of them, Madden I could see...but Fight Night?). The show does a pretty good job of portraying real gamers though so it's not that bad.
I'm not the only one who's noticed as Senior Writer Cyril has a nice entry
up on his website that goes through most of the references on the show since it started. He comes to the conclusion (and I that I agree with) that EA is probably doing paid production promotions on the series. This is something that a lot of series are doing to cover the increased costs of producing a TV show. Sadly this is something that we are already starting to see in the gaming world. To be honest if they are done correctly I really don't mind but it's when they beat you over the head with them by making sure you can see the logos that I really start to get annoyed.