A few weeks ago I had the chance to chat with Nikhil Chandhok and Chris Dale from YouTube about how YouTube is integration with games such as Spore
and PixelJunk Eden
. We covered a wide variety of topics including how the system works, how the game companies are monetizing this integration (you didn't think they were doing it for nothing), and how the integration is actually changing how people play the game. I've included a few videos after the jump that show off some examples of this technology in action (including the interactive one they talk about half way through the interview). Be sure to check out the Spore
for examples of how EA is leveraging the technology.