THQ ANNOUNCES AVAILABILITY OF FIRST DOWNLOADABLE WORKOUT PACK
FOR UFC® PERSONAL TRAINER: THE ULTIMATE FITNESS SYSTEM
Workout Pack Featuring UFC Bantamweight Urijah Faber Now Available Exclusively
on Xbox LIVE for the Xbox 360 Video Game and Entertainment System from Microsoft
AGOURA HILLS, Calif. - January 3, 2012 - THQ Inc. (NASDAQ: THQI) and the Ultimate Fighting Championship® organization today announced availability of the first downloadable workout pack for UFC® Personal Trainer: The Ultimate Fitness System, the popular interactive fitness product released earlier this year. Focusing on prominent UFC bantamweight Urijah Faber, whose submission victory over Brian Bowles at UFC 139 earned him a future rematch against Dominick Cruz for the UFC Bantamweight Championship, the Urijah Faber Workout Pack will feature five new workout routines and 15 new Hit the Mitts drills. The pack also includes an Undisputed Trainee achievement, providing consumers who purchase the forthcoming UFC® Undisputed™ 3 for the Xbox 360® video game and entertainment system from Microsoft with an opportunity to receive a Create-a-Fighter boost and save approximately 8-10 hours in gameplay time. The Urijah Faber Workout Pack is available now on Xbox LIVE® Marketplace for the Xbox 360 and is free of charge to all consumers who own UFC Personal Trainer: The Ultimate Fitness System on Kinect™ for Xbox 360.
Future downloadable workout offerings for UFC Personal Trainer: The Ultimate Fitness System, also available exclusively via Xbox LIVE Marketplace for the Xbox 360, are currently scheduled as follows:
Cain Velasquez Workout Pack: The Cain Velasquez Workout Pack is slated to feature five new workout routines and 15 new Hit the Mitts drills featuring the former UFC Heavyweight Champion. The pack is currently scheduled for release on January 31, 2012 and will be available for a suggested purchase cost of 800 Microsoft Points.
Jon Jones Workout Pack: Featuring the current UFC Light Heavyweight Champion, the Jon Jones Workout Pack is slated to feature five new workout routines, as well as 15 new Hit the Mitts drills. The pack is currently scheduled for release on February 21, 2012 and will be available for a suggested purchase cost of 800 Microsoft Points.
“UFC Personal Trainer: The Ultimate Fitness System has helped consumers around the world utilize MMA-inspired exercises to reach their fitness goals,” said Danny Bilson, Executive Vice President, Core Games, THQ.” “The release of new downloadable workout packs will add additional depth and variety to any exercise routine or program.”
“UFC Personal Trainer gives fans the chance to train like their favorite UFC athletes and these workout packs take it to a whole new level,” UFC President Dana White said. “Jon Jones, Cain Velasquez and Urijah Faber are three of the best conditioned fighters in the UFC. They’ll challenge UFC fans to reach fitness goals like never before.”
About UFC Personal Trainer: The Ultimate Fitness System
Designed with support from the National Academy of Sports Medicine (NASM) and leading mixed martial arts (MMA) training experts Mark DellaGrotte, Greg Jackson and Javier Mendez, the fitness routines and comprehensive programs included in UFC Personal Trainer: The Ultimate Fitness System deliver a challenging and motivating UFC fitness experience through the best and most effective exercises utilized by today’s renowned UFC fighters. DellaGrotte, Jackson and Mendez currently operate three of the most prominent MMA training facilities in the world and have significantly contributed to the success of many elite UFC fighters, including current UFC Light Heavyweight Champion Jon Jones, former UFC Heavyweight Champion Cain Velasquez and former UFC Heavyweight Champion Frank Mir.
Users will learn over 70 MMA and NASM-approved exercises, including moves from disciplines such as wrestling, kickboxing and Muay Thai, that are designed to improve strength, endurance and conditioning through use in a variety of routines. All 51 routines, along with nine exclusive bonus routines on Kinect for Xbox 360, are specialized to target specific muscle groups, as well as factor individual skill levels and fitness goals. In addition, users may focus on specific fitness objectives by building personalized routines with up to 12 different exercises. Each custom routine can be modified to increase or decrease intensity of the pre-set pace, enabling users to fully maximize their training experiences based on individual preferences. Across the training experience, users will punch and kick virtual authentic MMA training gear, with Kinect for Xbox 360 users having access to exclusive branded equipment.
In Hit the Mitts Mode, users will train with a variety of popular UFC personalities, including Kinect for Xbox 360 exclusive fighters Kenny Florian, Dan Hardy, Frank Mir and Diego Sanchez, in a variety of challenging rhythm and timing-based agility drills that utilize punching and kicking sequences. They will unlock a variety of different drills to earn rewards, each with increasing difficulty, as well as have the ability to compete against friends and issue challenges in a multiplayer environment.
UFC Personal Trainer: The Ultimate Fitness System provides additional guidance and encouragement throughout the fitness journey by enabling users to select a goal and work with DellaGrotte, Jackson or Mendez for personalized instruction. They will learn MMA-inspired exercises, as well as authentic training techniques and healthy lifestyle choices, through a comprehensive fitness experience. In addition, users looking for a dedicated program system focused on losing weight, building strength or improving performance may take advantage of either a 30 or 60-day program that best fits their needs. UFC Personal Trainer also includes an interactive journal that will enable users to view a comprehensive calendar of their specific routines and time management while tracking progress and receiving recommendations to help meet their desired results.
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world’s premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. In 2012, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC’s signature weekly reality TV show, debuts on FX. UFC content is also distributed commercially to bars and restaurants through Joe Hand Promotions in the U.S. Globally, UFC programming is broadcast in over 149 countries and territories, reaching a half a billion homes worldwide, in 20 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 400,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.7 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.
About THQ Inc.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers, wireless devices and the Internet. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com
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