Walmart manning the trenches for Madden launch

by: Sean Colleli -
More On: Madden NFL 10
If you're planning to go to Walmart's midnight launch for Madden NFL 10 then they'll be waiting up to take advantage of you make the following gaming binge a little easier.  Special Madden edition razors will be available to at least keep you well groomed for the next few days, and a dozen roses will only cost you $8 in case you need to patch up with the SO after focusing all your attention on the new game.  There are some other exclsuives for the event and while I can appreciate the sense of humor they're trying to convey, I can't help but feel the promotion is a bit condescending. 

Sure the absolute diehards will be playing nonstop for the next week, but this promotion and the commercials they're running now seem to paint all Madden fans as obsessives.  I mean really, Madden?  It's popular but I don't recall it generating Star Wars-style launch lines.  Woudn't this kind of tongue-in-cheek promotion be more applicable to a WoW or Halo launch?  Now don't flame me guys, just explain in the comments how all you fans of those series aren't commercially exploitable stereotypes ; )
Walmart Prepares Gamers to “Talk Tough” and Get Ready

for Madden NFL 10

BENTONVILLE, Ark. (Aug. 10, 2009) – As sports fans and gamers eagerly
await the Aug. 14 arrival of Madden NFL 10, Walmart is preparing for
what is always one of the biggest video game releases of the year.
This week, the retailer is prepping more than 2,500 24-hour stores for
a 12:01 am Aug.14 midnight release of the game.  In addition, the
retailer is adding celebrity advice on its web site for how to
challenge opponents, introducing special offers, and even rolling back
the price of flower bouquets to help guys smooth things over with
their loved ones once “Madden madness” strikes.

To celebrate the game’s release, Walmart is adding an extra level of
fun, with new elements and tips for gamers getting ready for Madden
NFL 10:

Game Tip #1: Learn a little “Turf Talk” from the Pros

Walmart’s dedicated micro site is committed to
providing gamers with a “home field advantage” with inspiration from
current and former NFL players and celebrities.  Hosted by
actor-comedian Chris Marrs from Walmart’s TV ad campaign, the
exclusive film clip is only viewable online to give fans a few
additional “turf talking’ vignettes and tips from the players, with
quick wit and counsel to “psyching out” your opponent.  The vignettes
are inspired by the extended version of the Madden ad only available
online.  The retailer’s TV advertising for Madden NFL 10 begin today.

Game Tip #2: Look Sharp and Play Smart

Recognizing that extreme Madden fans often indulge in days of
prolonged gaming sprees – possibly to the dismay of their loved ones –
Walmart has partnered with Gillette and Electronic Arts to keep guys
looking sharp with an incentive.  A limited edition Gillette Fusion
NFL razor will be available only at Walmart in a featured store area,
complete with a custom handle of favorite team logos and a code to
download a Mini Madden Strategy Guide.

Game Tip #3: Stay out of the “Doghouse” with a Dozen Roses

With thousands of men likely to be glued to the game after Friday,
Walmart is rolling back the price of a dozen roses to $8 and making
them easily available in the Electronics department, so guys, who may
need some early forgiveness, can remember their gals who don’t want to
feel “left out.”  An easy to send and thoughtful “early apology email”
is also available at

Game Tip #4: Get it Fast and Don’t Spend More.  (Get a Bonus $10 eGift Card)

Don’t wait for your friends to get ahead on their plays.  The game
will be available 12:01 am August 14 at all 24-hour Walmart stores.
For those who can’t make it to the store, pre-orders can be made at, where a bonus $10 eGift Card will be
included with each order while supplies last.

About Madden NFL 10

Madden NFL10, for Xbox 360 and PLAYSTATION 3, allows players to
experience first-hand what it’s like to fight for every yard. With the
all-new Pro-Tak™ animation technology, players have more control over
the outcome of each play. Whether driving a receiver towards the first
down, or battling for a fumble at the bottom of a pile, the play won’t
end until the whistle blows. Add to that the most immersive broadcast
presentation and online innovation to date and Madden NFL 10 captures
the authenticity and emotion of the NFL like never before. On the Wii,
Madden NFL 10 arrives with breath-taking visuals that will captivate
both seasoned veterans and newcomers to the franchise.  Completely
redesigned and built from the ground up, Madden NFL 10 introduces a
unique art style that defines the look of sports games on the Wii.

Madden NFL 10 will be available for the Xbox 360® video game system
from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment
systems, Wii™, Nintendo DS™, PSP® (PlayStation®Portable) handheld
entertainment system and is rated E by the ESRB.

About Walmart

Every week, millions of customers visit Walmart stores, Neighborhood
Markets, and Sam’s Club locations across America or log on to its
online store at The company and its Foundation are
committed to a philosophy of giving back locally. Walmart (NYSE: WMT)
is proud to support the causes that are important to customers and
associates right in their own neighborhoods, and last year gave more
than $378 million to local communities in the United States. More
information about Walmart can be found by visiting .
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