Ubisoft is Driven

by: Sean Colleli -
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French publisher Ubisoft has acquired Atari's Driver license (I couldn't resist the pun), and for 24 mil no less.  I'm a little dismayed to see more big fish eating the little ones, but with one of my favorite publishers getting the Driver series, I guess I can't complain.  In any case, the developers, Reflections Interactive, are still the same.
Today Ubisoft, one of the world’s largest video game publishers, announces that it has concluded an agreement with Atari, Inc. and Reflections Interactive Limited to acquire the intellectual property and technology rights to Driver®, the world acclaimed franchise, as well as most of the assets and all of the personnel of Reflections Interactive Limited. The acquisition will be completed for a cash price of 19 M€ ($24 M U.S. per exchange rate of $1.27 to 1€ as of 7/13/06).

The acquisition is subject to customary closing conditions and is expected to close in Ubisoft’s second quarter of fiscal 2007.

"We are thrilled with this acquisition which will allow us to add a prestigious title to our catalog and to enter into the driving games segment, one of the most important segments in the gaming industry. With more than 14 million units sold throughout the world, Driver® is one of the most successful brands in the history of video games. We look forward to leveraging the unique knowledge of the Ubisoft studios to ensure that Driver will be one of the leading brands of the next generation of consoles,” said Yves Guillemot, chief executive officer of Ubisoft.

About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through its strong and diversified lineup of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated revenue of 547 million Euros for the 2005–2006 fiscal year. To learn more, please visit www.ubisoftgroup.com
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