UFC® Undisputed™ 2010 FOR IPHONE, IPOD TOUCH AND IPAD
NOW AVAILABLE ON THE APP STORE
Distinguished Sports Videogame Franchise Expands Product Portfolio
Through Release of Unique and Engaging Mixed Martial Arts Experiences
AGOURA HILLS, Calif. -November 18, 2010 -THQ Inc.
(NASDAQ: THQI) and Zuffa, LLC today announced that UFC® Undisputed™
2010, the critically acclaimed sports videogame franchise based on the world’s leading mixed martial arts (MMA) organization, the Ultimate Fighting Championship®
, is now available on the App Store for iPhone, iPod Touch and iPad.
The simplified virtual Octagon®
experience features fast-paced and fun MMA action with unique and intelligent gameplay, 25 fighters from all five UFC official weight classes, a variety of competitive modes, extensive connectivity with social networking options, as well as access to the latest happenings in the UFC.
“UFC Undisputed 2010
raised the bar for sports videogames this year with an impressive feature set and unbeatable gameplay experience,” said Danny Bilson, Executive Vice President, Core Games, THQ. “We believe this franchise has the ability to flourish in a handheld format, and we are pleased to deliver this compelling product for iPhone, iPod touch and iPad.”
“The UFC Undisputed
franchise is a huge hit with videogame and fight fans around the world,” said UFC President Dana White. “UFC Undisputed 2010
for iPhone, iPod touch and iPad are yet another way for fans to experience all the action inside the Octagon.”
UFC Undisputed 2010
is available for a suggested retail price of $6.99 from the App Store on iPhone, iPod touch and iPad or at www.itunes.com/appstore/
About UFC Undisputed 2010 for iPhone, iPod touch and iPad
In UFC Undisputed 2010
for iPhone, iPod touch and iPad, players will explore a simplified interface, including swipes on the touch screen, to execute punches, kicks, takedowns and more, while quick and fun puzzle paths will be implemented for players to escape submissions. Featuring a roster of 25 prolific UFC fighters from all of UFC’s official weight classes, each with an authentic appearance, players will have access to an Exhibition Mode for quick-play single bouts, a Tournament Mode to compete for a UFC Championship and unparalleled social networking connectivity, enabling players to share game progress and achievements with friends through Facebook and Twitter. A Leaderboard System will encourage players to compare fight results with others and determine leaders in wins by knockout, submission or decision, while the UFC Portal will keep players up to date with UFC through the latest news and information on upcoming events, access to fighter profiles, PPV predictions and an active UFC ticker filled with updates.
In addition, expansion packs for UFC Undisputed 2010
for the iPhone, iPod touch and iPad are expected to begin this holiday, adding fighters from all five of UFC’s official weight classes. For more information, please visit community.ufcundisputed.com
About the Ultimate Fighting Championship
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC
produces over 12 UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages. Ancillary businesses now include UFC.com with over five million unique visitors per month, the best-selling UFC Undisputed
videogame franchise distributed by THQ, UFC Gym™
, UFC Fight Club affinity program, UFC Fan Expo™
festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.
For more information, or current UFC fight news, visit UFC.com
About THQ Inc.
(NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com
. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.
In partnership with the UFC, we are excited to launch the beta period of our official Facebook game: UFC Undisputed Fight Nation, the only Ultimate Fighting Championship game on Facebook!
You will train with UFC President Dana White to master moves and disciplines, compete in the virtual Octagon, brag to your Facebook friends after every victory and fight your way to becoming a Pro Fighter. During the beta period, our fight card will be open to the first 3,000 participants each day on a first come, first-serve basis. However, once you are part of a daily fight card, you will have unlimited access to play any time you want.
The UFC Undisputed Fight Nation beta also features active leaderboards and an in-game purchase system. During the beta period, all purchases, ranking and leveling up will carry through to when the game goes commercially live in early 2011. By participating in the beta period, you will not lose any of your in-game progress. You will, however, gain a significant advantage by participating early. All fighters that attain Pro Fighter status during the beta period will be the first to have a shot at our Pro Fights in early 2011, where community fame and prizes will be at stake.
If you haven’t already, be sure to check out UFC Undisputed Fight Nation and help us make the game one of the hottest available on Facebook today. If you have any questions or comments, feel free to leave them on our message boards or send them to me directly. As we are in the beta period, our product development team will be updating the game based on insight and recommendations up to and beyond our commercial launch in early 2011.
You can check out UFC Undisputed Fight Nation at the following location: http://apps.facebook.com/ufcfightnation