The NPD says Activision ruled 2007

by: Dan -
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Activision announced today that The NPD group's numbers indicate that Activision was the #1 U.S. console and handheld publisher in 2007. Total market share was increased to 17.7%, up 7.2% from the previous year. With titles such as Guitar Hero III: Legends of Rock and Call of Duty 4 leading the way (The #1 and #3 selling titles for 2007), its easy to see why Activision dominated. Check out all the details in the release after the jump:
Jan 18, 2008 08:00

Activision Ranks #1 U.S. Console and Handheld Publisher for Calendar 2007, According to NPD

SANTA MONICA, Calif. --(Business Wire)-- Jan. 18, 2008 Activision, Inc. (Nasdaq:ATVI) was the #1 U.S. console and handheld publisher for calendar 2007, according to The NPD Group. The company increased its market share for the year to a record 17.7%, a 7.2% increase over the same period last year. Additionally, Guitar Hero was the #1 best-selling franchise in the U.S. for the full calendar year and Guitar Hero III: Legends of Rock, which was released on October 28, was the #1 title across all platforms in both units and dollars, according to The NPD Group.

For the month of December, Guitar Hero(R) III: Legends of Rock and Call of Duty 4(TM): Modern Warfare(TM) were the #1 and #3 best-selling titles respectively in dollars across all platforms, according to The NPD Group.

Robert Kotick, Chairman and CEO, Activision, Inc., commented, "For the first time in our history, we were the #1 U.S. publisher for the calendar year. We are well on our way to delivering sixteen years of record revenue growth and by far our most profitable year ever."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at
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