gets an upgrade

by: Sean Colleli -
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I'm not sure how many THQ fans regularly visit the publisher's official website, but has gotten a full revamp recently. There are improvements to the site's branding and the online store has been streamlined, but I'm willing to bet part of the reason for the upgrade is to promote Saints Row The Third and other upcoming THQ frontrunners. It does feature a "fresh 5" list of THQs current top and most-anticipated titles, but Saints 3 is probably the one I'm looking forward to most.

New Global Digital Presence Reflects THQ's Growing Emphasis on

E-Commerce and Direct Consumer Engagement

AGOURA HILLS, Calif., October 19, 2011 - THQ (NASDAQ: THQI) today announced the launch of the new website, adding enhanced functionality, new user interface and e-commerce features in a clean design built for improved direct-to-consumer interaction.

The site features a new global digital e-commerce destination (shopTHQ) powered by Digital River. The site's design better reflects the company's branding and provides news about upcoming THQ properties. The site opens up with a "Fresh 5" list featuring the company's top current and future games, and provides a single landing page with links to THQ's social media profiles on Facebook, Twitter and YouTube.

"This is a significant shift in both the form and functionality for," said Ryan Okum, vice president of interactive marketing, THQ. "While we've already reconstructed the site from the ground up to improve the user experience, over the coming months we will be rolling new features to build out a robust community experience by extending our player's experience from the game to the web and vice versa."

Additional current features include a stronger search function, consumer feedback options and improved global e-commerce functionality through shopTHQ.

The site is currently localized for many of the largest markets throughout the world. Additional languages will be coming online soon.

For more information about the website, visit or check out your local version.
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