Sega acquires Sports Interactive

by: John -
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Fans of the Football Manager series should take note that Sega has purchased the developer. Sports Interactive, founded in 1994 by two brothers, is now part of the Sega family. Not bad for a company that only has two titles out but the series was the second fastest selling PC game in the U.K.

Sega(R) Acquires Premier U.K. Developer; SEGA Purchases U.K. Development Giant, Sports Interactive -- Creators of the Hugely Successful Football Manager(TM) Series

LONDON--(BUSINESS WIRE)--April 4, 2006--SEGA Holdings Europe Ltd., today announced that it has acquired the multi award-winning development studio, Sports Interactive. Founded in 1994 by Paul and Oliver Collyer and operating from offices in Islington, North London, the brothers are the talented creators behind the hugely successful Football Manager(TM) series. With only two titles from the franchise released so far, Football Manager(TM) has sold in excess of 1.5 million copies to become the second fastest selling PC game of all time in the U.K.

This new deal highlights SEGA's emphasis on Western development as part of its long-term strategic vision. In 2005, SEGA also purchased development studio The Creative Assembly.

"Football Manager is an extremely successful brand for SEGA and one of the most significant titles for our European line-up," commented Naoya Tsurumi, CEO, SEGA Europe Ltd. & SEGA of America, Inc. "This acquisition illustrates that we are achieving our objectives and have our strategic planning up and running. Although we still have a lot more to do, we feel that this is yet another huge step towards strengthening our standing within the European market."

"We acquired Sports Interactive because SEGA has the utmost respect for the Collyers, Miles Jacobson and the Sports Interactive team for what they have achieved. The company is built up of highly talented individuals that have and continue to produce award-winning titles," commented Mike Hayes, President & COO of SEGA Europe Ltd. "Our objective, as with The Creative Assembly, is to work with the team and build upon their successes as we strive to produce the highest quality games for our consumers."

Miles Jacobson, Managing Director of Sports Interactive adds, "From our first meeting with SEGA, it felt like 'home' -- they really understand development and it's an honor to get to work with the overwhelming pool of talent from both the development and publishing side. The partnership was right for the next chapter in Sports Interactive's history, with more releases from the studio this year than ever before. Myself, Ov, Paul and the SI team are all really excited about the future."

The first titles to be released under the new partnership will be Football Manager(TM) 2006 for Xbox 360(TM) and Football Manager Handheld for the PSP(TM) portable entertainment system, both out for release on April 13, 2006.

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