School's in session for Activision and Scholastic

by: Randy -
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While games like Brain Age and Big Brain Academy (et al) are an unmitigated smash across the globe, many folks are unwilling to tag them with an "edutainment" label.  But Activision and Scholastic (the world's largest publisher and distributor of children's books) don't shirk from such labels and have partnered up to publish hardcore edutainment for the Nintendo DS.  I SPY Fun House is available now, and Animal Genius is due this September.  Both are of course rated E for Everyone, and both go for $29.99.



New York, NY - August 29, 2007 - Scholastic Media (SM) a leading producer of quality, family-oriented media including feature films, home video, TV and interactive products, and a division of Scholastic Inc., today announced a distribution agreement with Activision Publishing, Inc., a wholly-owned subsidiary of Activision, Inc (NASDAQ: ATVI) . Activision will distribute two new Scholastic developed Nintendo DS titles in North America -- I SPY™ Fun House and Animal Genius™.  Both titles have a suggested retail price of $29.99 and have been rated "E" for Everyone by the ESRB. I SPY Fun House is available now and Animal Genius will be released in September.

"We are pleased to have Activision represent and distribute Scholastic's video games at retail," said Alan Waldman, SVP and General Manager, Interactive Products Group. "As one of the top video game publishers in the industry, Activision is in a great position to introduce I SPY Fun House and Animal Genius to the world of handheld gamers on the Nintendo DS platform."

"Scholastic is a worldwide leader in children's publishing and education and we are delighted to have the opportunity to team up with them on these games," said David Oxford, SVP for Activision Publishing, Inc. "I'm confident that the  collaboration between Activision and Scholastic, will offer consumers exciting interactive entertainment experiences."

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