EA’S POGO.COM HELPS PLAYERS KICK THE SMOKING HABIT
Pogo Players Reach for a Mouse Instead of a Cigarette on National Smoke-Free Day
Redwood City, Calif. – November 15, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that its casual gaming destination Pogo.com™ celebrates National Smoke-Free Day with a special Kick the Habit program to help players quit smoking while playing games and getting support from the vibrant Pogo™ community. The 13.9 million1 unique monthly visitors on Pogo.com have access to several features of the Kick the Habit campaign including:
“We have a very passionate and supportive community on Pogo,” said Beatrice Spaine, Vice President of marketing for Pogo. “From rooms for players to gather and talk about their experiences to e-cards to help players get support from family and friends, we wanted to give players the tools and community support to aide in kicking the smoking habit.”
Pogo Player FC said, ”I have been smoke free for 400 days”. She added, “I had smoked for 17 years. The first $30 I saved I gave myself a present by purchasing a Club Pogo membership. I must admit I have been tempted over the last 400 days, but Club Pogo has been there for me to give me something to do instead of reaching for a pack of smokes and a lighter.”
For more information and to experience some of the best online games on the Internet, visit www.pogo.com. For screenshots and assets, please visit info.ea.com. To visit the “Kick the Habit” program, visit www.pogo.com.
1 According to ComScore September 07
Pogo.com is the #1 stickiest online casual game destination in the US1. The site is home to 16 million unique visitors a month (worldwide) who play for more than 51 minutes a day1. Boasting a wide variety of more than 80 free online games including puzzle, word, casino, classic card and board, Pogo.com features both single-player and multiplayer games. The site offers players an easy-to-use chat feature where millions of people talk about their favorite games, best scores, or simply share stories about their lives. Pogo.com is known for its thriving online community of players who forge life-long friendships through the site. Pogo has local sites and communities in UK (pogo.co.uk), Germany (pogo.de) and France (pogo.fr).
The premium service for Pogo.com, Club Pogo, offers players a variety of VIP features including exclusive games, no ad interruptions, private chat and avatars. Club Pogo has over 1.5 million paying subscribers.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.EA, EA SPORTS, EA SPORTS BIG, POGO, and Club Pogo are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are properties of their respective owners.