Now this is an interesting promotion between Lexar and Ubi

by: John -
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I just actually bought a Lexar JumpDrive to carry stuff back and forth with me to different locations. I was thinking these things are becoming so cheap, they can almost give them away. But, Ubisoft and Lexar are putting their JumpDrives to a new use with the an inclusion of a pre-loaded single level of Tom Clancy's Splinter Cell Chaos Theory on th 1GB and 2GB drives. The promotion runs April 4 to June 15. You'll also get other neato Splinter Cell extras for your PC. Pretty cool way to get the word out on your game and I hope they design the JumpDrives with some Sam Fisher picture on them.
Lexar Partners with Ubisoft for Spring JumpDrive USB Flash Drive Promotion Featuring ''Tom Clancy's Splinter Cell Chaos Theory'' Videogame

FREMONT, Calif.--(BUSINESS WIRE)--March 29, 2005--

-- Single Game Level to Be Pre-loaded on Lexar JumpDrive(R) USB Flash Drives --

Lexar Media, Inc. (Nasdaq: LEXR), a leader in advanced digital media and accessories, today announced it has teamed up with Ubisoft, one of the world's largest videogame publishers, for a major value-add promotion tied to the highly anticipated release of Tom Clancy's Splinter Cell(R) Chaos Theory(TM) for the PC platform. Beginning April 4 and running through June 15, 2005, purchasers of select 1GB and 2GB Lexar JumpDrive(R) USB flash drives will be able to enjoy a pre-loaded single game level of Tom Clancy's Splinter Cell Chaos Theory for the PC along with other specially created game content for the PC platform.

Tom Clancy's Splinter Cell Chaos Theory is Ubisoft's third installment of the critically acclaimed Tom Clancy Splinter Cell franchise - recognized as one of the industry's most advanced and innovative gaming experiences. The Tom Clancy's Splinter Cell Chaos Theory promotion with Lexar will be communicated to consumers at retail through a variety of in-store promotional materials, as well as through a colorful promotional burst on the JumpDrive packaging.

"This promotion with Ubisoft represents a breakthrough in the convergence of USB flash drive technology tied to a highly anticipated new game title," said Theresa Boldrini, Lexar Director of Retail Marketing. "By partnering with one of the world's largest and most respected videogame publishers, we're able to provide consumers with unique, value-add content while conveying alternative uses for our JumpDrive products. It's also an ideal way for Lexar to stand out among other USB flash drive manufacturers as we continue our drive to build retail presence in the software specialty and gaming channels."

In addition to the pre-loaded Tom Clancy's Splinter Chaos Theory single game level for PC, purchasers of select Lexar 1GB and 2GB JumpDrive products will receive extras that include exclusive branded gaming wallpapers for the PC, a game screensaver, a "Strategy Guide" provided by Prima, as well as a special Lexar promotion that offers consumers a free Tom Clancy's Splinter Cell Chaos Theory t-shirt with the purchase of another Lexar product, including the company's advanced digital music players and more.
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