NVIDIA's getting fast with Flash

by: John -
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NVIDIA's working with Adobe to get Flash to pay faster on NVIDIA devices by leveraging their GPU. Why is this a big deal you say? Well think mobile devices. For those devices coming out using Tegra technology such as phones and netbooks, you'll get smooth playback of Flash files. While the technology will work across all NVIDIA lines, I'm more interested in Tegra because of how much mobile browsing is growing. While I can view Flash video on my Touch Pro phone, it's far from smooth at times. Those with Tegra phones should get a much better experience when this is released.
Adobe and NVIDIA Announce GPU Acceleration for
Flash Player

GPUs with HD Video Playback Acceleration Enable Compelling Delivery of Flash Technology Based Web
Content and Applications

Computex - Taipei — June 2, 2009 — NVIDIA (Nasdaq:NVDA), the inventor of the GPU, and Adobe Systems
Incorporated (Nasdaq:ADBE) announced that they are collaborating as part of the Open Screen Project to optimize and
enable Adobe® Flash® Player, a key component of the Adobe Flash Platform, to leverage GPU video and graphics
acceleration on a wide range of mobile Internet devices, including netbooks, tablets, mobile phones and other on-the-go
media devices.

Adobe Flash Player will be accelerated across the range of NVIDIA processors, including NVIDIA Tegra™, enabling users to
enjoy uncompromised Web browsing, full H.264 video playback, and rich, consistent Flash technology based content any
time, any place, and on any platform.

NVIDIA is also participating in the Open Screen Project, a broad initiative of 25 industry leaders to deliver a consistent
runtime environment across devices. Led by Adobe, the Open Screen Project is dedicated to enable Web content and
standalone applications across desktops, netbooks, mobile devices, televisions, and other consumer electronics that take
advantage of Adobe Flash Platform capabilities. For more information, visit www.openscreenproject.org.

“NVIDIA and Adobe share precisely the same vision – visually compelling applications running on every device,” said
Michael Rayfield, general manager, Handheld Business at NVIDIA. “Consumers don’t have to sacrifice streaming video
performance on small inexpensive platforms such as netbooks. A Tegra-based platform enables the rich, smooth
playback they expect from a desktop PC.”

“NVIDIA’s unique expertise makes it an ideal partner for Adobe to integrate cutting-edge graphics and video acceleration
into the Adobe Flash Platform, benefiting all types of devices,” said David Wadhwani, general manager and vice president,
Platform Business Unit at Adobe. “Flash Player will leverage the power of the GPU to provide a rich, desktop-compatible
Web experience on a wide range of devices.”
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