NBA does it right

by: John -
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OK the NBA has made some agreements that leave my favorite genre, the simulation, intact with the fact that any of the major companies can do one of those types. But it's good to see that not one company has exclusive rights to the NBA so there's some competition. Shame on the NFL and EA for doing an exclusive and kudos to the NBA for letting everyone have a piece of the pie.

-Update- And on top of this, my Cavs won their first game with the interm head coach. I love this game!
NBA Secures New Video Games Agreements with EA, Take-Two, Sony Computer Entertainment America, Midway and Atari

NEW YORK--(BUSINESS WIRE)--March 22, 2005--

New Non-Exclusive Deals Provide Diverse Offering of NBA Video Games for Fans, Inspires Creativity with Licensees and Expands NBA's Global Reach

The National Basketball Association today announced new non-exclusive licensing agreements with Electronic Arts Inc. (NASDAQ: ERTS), Take-Two Interactive Software, Inc. (NASDAQ: TTWO), Sony Computer Entertainment America, Midway Games Inc. (NYSE: MWY) and Atari (NASDAQ: ATAR) to continue to develop, publish and distribute NBA video games.

The new multiyear agreements, which begin in October 2005, provide fans with the most comprehensive and diverse video game offering in sports, with titles from multiple publishers. NBA video games will be available to fans in more than 100 countries and on more platforms than ever before, maximizing the reach of NBA video games around the world.

"This is a great day for NBA gamers," said Adam Silver, NBA Entertainment President and Chief Operating Officer. "By partnering with the top developers of sports video games, our fans will be assured a broad and competitive selection of innovative products."

EA, Take-Two, Sony Computer Entertainment America and Midway will each have the rights to use NBA teams and current and retired NBA players in their NBA video game titles. The NBA will also work closely with each licensee to heavily promote the basketball video games with marketing and global branding through the league's various assets including NBA TV and

Electronic Arts Inc.

EA, an NBA licensee since 1991, will continue to publish two NBA video game franchises: NBA LIVE and NBA STREET. The NBA LIVE franchise title, a 5-on-5 simulation game currently celebrating its 10th anniversary with NBA LIVE 2005, will be released on a yearly basis under the EA SPORTS(TM) brand. NBA STREET, an arcade-style game, will be released every other year under the EA SPORTS BIG(TM) brand. NBA STREET V3, which debuted in early February, unveils a new PSP(TM) (PlayStation(R) Portable) version in April.

EA NBA video games will be available on all leading video game and handheld platforms.

"We look forward to continuing our long-standing partnership with the NBA and delivering the most innovative and entertaining NBA simulation and arcade basketball videogames for years to come," said Jeff Karp Group Vice President of Marketing, Electronic Arts.


Take-Two, the NBA's newest video game licensee, will publish the NBA 2K franchise through its 2K Sports publishing label and develop the games through its Visual Concepts studio, the highly acclaimed developer of the series since 1999. NBA 2K, a 5-on-5 simulation, will be released on a yearly basis on all leading video game platforms.

"We are extremely pleased with the commitment of the NBA to preserve competition and provide sports fans with choice," said Greg Thomas, president of Visual Concepts. "At the heart of 2K Sports is a passion for innovation and the desire to make the best titles possible. With our proven ability to make outstanding video games and our understanding of the nuances of basketball, we will work to fully leverage current and new video game platforms to provide a gaming experience that rivals what an NBA player experiences on the court."

Sony Computer Entertainment America

Sony Computer Entertainment America, makers of the best selling PlayStation videogame systems, and an NBA licensee since 1994, will publish NBA 2006, a 5-on-5 simulation game which originally debuted in 1995 as NBA SHOOTOUT. NBA 2006 will be available on a yearly basis through the PlayStation family of products, including the new PSP(TM) (PlayStation(R) Portable) handheld entertainment system which is scheduled to be unveiled later this month.

"As a platform holder and software developer, we are very pleased with the NBA's decision to create a competitive environment for league licensed basketball games." said Jack Tretton, executive vice president, Sony Computer Entertainment America "Sony Computer Entertainment America has always championed competition and diversity on our platforms and we believe that the new deals with the NBA will lead to better choices for our consumers and that innovation will attract new consumers to the category."


Midway, an NBA licensee since 1992, has agreed to continue to publish NBA BALLERS(TM), an arcade-style game which debuted for the first time in 2004. The game is expected to be available every other year on all leading video game platforms.

"This deal will allow Midway to keep delivering innovative and engaging gameplay to gamers and NBA fans," said David F. Zucker, president and CEO, Midway. "We've had a long relationship with the NBA and we look forward to continuing to produce the highest quality games and growing our NBA Ballers franchise."


Atari, an NBA licensee since 2003, will continue to publish Backyard Basketball(TM) games which are designed specifically for younger players and feature NBA professionals as kid-sized versions of themselves. The Backyard Basketball series, which originally debuted for the first time on PC in 2003, is also currently available on PlayStation 2 and the Nintendo Game Boy (R) Advance.

"We look forward to continuing our relationship with the NBA to create Backyard Basketball games that feature the NBA teams and pros that young gamers look up to," said Wim Stocks, Executive Vice President of Sales and Marketing, Atari, Inc.

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