NAMCO rolling everything under one banner

by: Dan -
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Namco Networks (mobile) and NAMCO BANDAI (console) will soon be no longer, as they will do a Wonder Twin Style uniting and taken on the form of NAMCO BANDAI Games America Inc effective Q1 2011. The move makes sense on many levels to get both teams under one corporate umbrella, share synergies and pool their talent and resources. The new company will be helmed by Kenji Hisatsune, President, CEO and COO of Namco Networks. This is an interesting move and I wonder if other larger publishers may make similar ones in the future.
Companies Will Integrate to Capitalize on Today’s Gaming Market Under the NAMCO BANDAI Games America Inc. Label

SAN JOSE, Calif., August 5, 2010— NAMCO BANDAI Games America Inc., and Namco Networks America Inc., today announced that the two companies will integrate under the NAMCO BANDAI Games America Inc. label to further NAMCO BANDAI Holdings vision of creating games that appeal to a mass audience and to best compete in the worldwide gaming industry.

Under the NAMCO BANDAI Games America label, the company will leverage talent from both the mobile and console businesses to develop and publish interactive content across multiple platforms – including all major video game consoles, Apple iOS products, mobile, PC and the Web. It will not only continue to build upon its rich portfolio of immersive and interactive gaming titles, but will also furtherstrengthen the company’s position by expanding its presence in the social gaming space.

“We strive to make games accessible to gamers across multiple platforms. Combining the companies’ deep pools of talent and resources is the best way for us to achieve our goal of broadening our consumer base,” said Kenji Hisatsune, President, CEO and COO of Namco Networks. “I am very excited about uniting these dynamic groups and look forward to delivering top-notch content that’s appropriate for multiple gaming platforms and communities.”

The companies expect the transaction to be complete in Q1 2011 and will operate as one united organization. At that time, KenjiHisatsune will serve as the newly-appointed President and CEO of NAMCO BANDAI Games America.
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