Microtransactions for Child's Play. SOE raises over $20k

by: Nathan -
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As Sean Colleli reported Sony Online Entertainment "joined forces" with its players to raise some cash for the Child's Play 2009 Winter Charity Drive. That ended this week and SOE was happy to report that they and their players raised over $20,000 for the charity. Broken down that was over 2000 specially marked in-game items purchased by players within the online virtual worlds of EverQuest and EverQuest II. Good on you SOE, good on you.


raises more than $20,000 for child’s play CHARITY

EverQuest® and EverQuest® II Players Contribute During Month-long Campaign


SAN DIEGO, CALIF. – Feb. 25, 2009 – Sony Online Entertainment LLC (SOE) joined forces with players of its popular online video games to support the Child’s Play 2009 Winter Charity Drive.  The fundraising efforts culminated this week with a donation of more than $20,000 to the Child’s Play charity.


The month-long fundraising campaign supported Child’s Play; an organization that’s purpose is to improve the lives of hospitalized children across the nation. SOE donated $10 each time an EverQuest®  or EverQuest® II player bought a specific Child’s Play virtual item on the Marketplace with Station Cash, SOE’s recently introduced in-game currency. The in-game items purchased by players are theirs to keep within the online virtual worlds.


“The ability of our players to make a donation of this magnitude in these tough economic times is beyond anything we could have hoped for,” said John Smedley, president of Sony Online Entertainment. “As we continue to diversify with programs like Station Cash we will be able to offer unique items that benefit not only our players, but other partnerships and organizations such as Child’s Play in this case.”


Founded in 2003, Child’s Play is a game industry charity that is dedicated to providing children with toys and age-appropriate games at more than 40 hospitals worldwide.


For more information, visit www.childsplaycharity.org

and www.station.com




About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Seattle, WA, Denver, CO, and Taiwan, SOE has an array of cutting-edge games in development.

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