Mario Kart 7 is out in just a few short weeks and the television ad campaign is kicking off this week. Nintendo is going to route of the live-action commercial in a manner in which only Nintendo can.
Sure it’s “hoaky”, obnoxious, and a little ridiculous, but it also screams that classic Nintendo charm... which is exactly the sort of campaign that Nintendo needs. Remember the classic Super Smash Bros. ad with all of the mascots fighting in an open field? That is the same sense of charm they need now, and they just might be getting it with this new ad.
Check it out below as Mario Kart 7 launches on December 4, 2011.