Live action God of War Ascension commercial to appear during Super Bowl

by: Nathaniel -
More On: God of War Ascension
God of War Ascension hits stores on March 12; however, on February 3rd, during something called the "Super Bowl" (Is it like a sporting event or something?)  there will be a live action advertisement for it that will appear on the online stream of said "Super Bowl."

The spot is produced by Imaginary Forces and set to "Hanging On" by Ellie Goulding.

If you can't wait until this so-called "Super Bowl" (Seriously, is it a dip thing?) to see the ad, then you can visit the official PlayStation YouTube Channel or PlayStation Blog tomorrow, Friday, February 1st to see it early.

For more details, follow the jump.


January 30, 2013 – Sony Computer Entertainment America LLC (SCEA) today announced plans to debut a live-action Super Bowl commercial for the game, God of War: Ascension™, the highly-anticipated PlayStation®3 (PS3™) prequel to one of the industry’s bestselling and most highly acclaimed franchises.

The commercial will air during the increasingly popular online stream of the Super Bowl, hosted at, and serve as a central part of the God of War: Ascension national TV ad campaign. Fans eager to see the spot prior to the Super Bowl can visit the official PlayStation YouTube channel or PlayStation Blog this Friday, February 1st for an early look at the full version of the ad.

Produced by Imaginary Forces and set to a haunting arrangement of Ellie Goulding’s “Hanging On” (from her recent album Halcyon), the ad represents one of the most ambitious promotions in PlayStation history. Fitting, given that God of War: Ascension—the latest project from Sony Computer Entertainment Worldwide Studio’s (SCE WWS) Santa Monica Studio—is an exploration into the beginnings of Kratos, one of gaming’s most iconic characters.

Before he was a god, he was a man. He swore an oath in blood to the gods, and ended up losing everything he ever loved. This epic live action Super Bowl commercial for God of War: Ascension shows us visions of his beautiful family that will haunt him forever as he seeks revenge against those that took everything from him. The ad offers ample nuance to a character previously only recognized for his rage; its exceptional production value and sweeping visuals complement a stunningly successful humanization of the Kratos persona.

God of War: Ascension, the latest entry in the God of War® series, offers fans far more than a poignant reintroduction to a gaming superstar. It delivers epic cinematic storytelling; breathtaking set pieces; and the most refined, satisfying gameplay to grace the series yet. Moreover, players can compete in thrilling multiplayer battles—a God of War first—that combine the fierce combat and scale of the franchise with a unique gameplay experience.

God of War: Ascension launches on March 12, 2013.

God of War and God of War: Ascension are trademarks of Sony Computer Entertainment America LLC.  “PlayStation” and “PS3” are trademarks of Sony Computer Entertainment Inc.  All other trademarks are property of their respective owners.
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