ACTIVISION PUBLISHING ANNOUNCES UPCOMING BUILD-A-BEAR WORKSHOP VIDEO GAMES FOR Wii™ AND NINTENDO DS™
Kids and Parents Will Love Visiting Friendship Valley and Hugsville This Spring
Minneapolis, MN – March 12, 2010 – Activision Publishing (Nasdaq: ATVI), in association with Build-A-Bear Workshop®, Inc., today announced Build-A-Bear Workshop: Friendship Valley for Wii™ and Build-A-Bear Workshop: Welcome to Hugsville for Nintendo DS™. Both titles will be available in North America on March 23, 2010.
In Build-A-Bear Workshop: Friendship Valley for Wii™, players can help make the town an even more “pawsome” place! Players choose from 13 characters as their new special friend and decorate their Cub Condo™. Players can participate in a variety of mini games to win medals and meet new friends.
Build-A-Bear Workshop: Welcome to Hugsville for Nintendo DS allows players to create a new friend, just like in the stores. Build-A-Bear Workshop mascots Bearemy and Pawlette Coufur® guide players through eight different mini games, some of which allow players to construct their own Cub Condo or build their own vehicle.
“Visiting a real life Build-A-Bear Workshop store is great fun for any family,” said David Oxford at Activision Publishing. “We want to bring this world to life on Wii™ and Nintendo DS™, building on the elements that made the brand so popular.”
“We are pleased to be working with Activision to introduce these exciting games for Build-A-Bear Workshop and Nintendo fans,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “Build-A-Bear Workshop: Welcome to Hugsville and Build-A-Bear Workshop: Friendship Valley encourage friendship and creativity while allowing families to share in the Build-A-Bear Workshop experience from home.”
Both games have been rated “E” (Everyone) by the ESRB. For more information visit www.activision.com