Get screwed on the river

by: John -
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Harrah's Entertainment is teaming up with Activision to develop some World Series of Poker video games. WSOP has really taken off in the past few years and Activision gets exclusive rights to publish games based on the WSOP Tournament.
Activision and Harrah's Entertainment to Develop World Series of Poker Video Games; The #1 Poker Event In The World Now Anyone's Game

MINNEAPOLIS--(BUSINESS WIRE)--June 9, 2005--Activision, Inc. (Nasdaq:ATVI), today announced a strategic alliance with Harrah's Entertainment, Inc. to develop and publish "World Series of Poker" video games based on the widely popular World Series of Poker(R) (WSOP) Tournament.

The agreement grants Activision the exclusive, worldwide interactive rights to publish games for the PC, console and handheld platforms. The video game is expected to be available at retail stores nationwide this fall.

"The World Series of Poker is the world's premiere poker event, drawing thousands of entrants and millions of viewers worldwide," said Mark Meadows, Vice President of Marketing, Activision Value Publishing, Inc. "The World Series of Poker will deliver to consumers the same excitement and authenticity of pulling up a chair at the WSOP table and taking home the championship."

For the first time ever, the 2005 WSOP Tournament will be held at Harrah's Rio Suites in Las Vegas. ESPN has aired the WSOP seven times since introducing the sport to the network in 1994, and garnered a 1.2 overall rating with an average of more than one million viewing households during their 2004 presentation of poker's premiere event.

"We are very excited about working with Activision to develop a game that will enable poker enthusiasts to see what sitting at the final table of the main event is really like," said Ginny Shanks, Senior Vice President of Acquisition Marketing for Harrah's Entertainment. "We believe this will be the most realistic poker game ever produced."

About Harrah's Entertainment, Inc.

Founded 67 years ago, Harrah's Entertainment, Inc. owns or manages through various subsidiaries 25 casinos in the United States, primarily under the Harrah's and Horseshoe brand names. Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Harrah's expects to complete the acquisition of Caesars Entertainment, Inc., by the end of the second quarter of 2005, a transaction that will make Harrah's Entertainment the world's largest gaming company.
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