Gearbox head honcho Randy Pitchford has posted a
blog entry commenting on the company's recent partnership with advertising company Double Fusion for inclusion in upcoming games. It's a good read as it gives you some perspective on what game companies get out of the deal and why these deals are sometimes necessary (copyright access to logo's is one of them). There's a bunch of good info so it's worth your time to read through it if only to check out the cool new shots from
Brothers in Arms: Hell's Highway.
