Now this is some cool marketing. This "commercial" is an in-world advertisement for Sarif Industries cybernetic augmentations. Sarif is of course the monolithic corporation that protagonist Adam Jensen works for in Deux Ex: Human Revolution. As a long-time Deus Ex fan it's pretty cool to see this. In the first game, mech augs--people with cyborg augmentations--were considered obsolete compared to nanotech augmented agents. But Human Revolution is a prequel, and I like how they're "advertising" the cutting edge mech augs to amputees...and possibly people with less than lofty ambitions.