EA re-organizes

by: Chuck -
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Next Gen has the news that Electronic Arts has re-organized into four divisions.  The divisions are EA Casual, EA Sports, EA Games, and The Sims.  Each division will have it's own president and reporting structure.  It makes sense to me but I guess I question the need to have a seperate company to crank out Sims games.  I realize the Sims are a big brand for EA but devoting an entire division to it makes it seem like they are really going to be milking the franchise from here on out.
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