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Does Mass Effect only allow for three activations/installs?

by: John -
More On: Mass Effect
Over at the Consumerist, there's some talk about Mass Effect and how you can only activate a single key of the game three times and that's it. Unlike BioShock, uninstalling doesn't return you an activation. I've shot off an email confirmation to my EA representative to see if this is true. If so, I think many people are going to be upset by this. When I review hardware, I rely on games to test the card and it would really be upsetting to only be able to test one copy of the game three times as I do a full re-image of the machine each time I test a new card. In any case, let's hope this is a mix up and if not let's hope there's some resolution to this that is better than limiting three activations per key.