Deal or No Deal invades your SMS plan

by: Tina -
More On: Deal or No Deal
I’ve always been interested in why so many people play these simple text-based games when we have so many other in-depth and visually immersive games out there. The reason is often due to some form of social contact, even minimal social contact, that people enjoy being a part of. The appeal for Deal or No Deal, however, is probably the awards that you have a chance at grabbing for yourself.

There is a winner for a $50 award daily, and a $500 award winner monthly. Other cash drawings they have planned are the Grand Prizes set for December that include three prizes total: $10,000, $25,000, and the grand prize of $50,000 in cash. There’s also the reward points that are redeemable for prizes. The full list is located on their site, and functions similar to the arcade style of redeeming tickets.

The game requires you to text back and forth with Deal or No Deal, answering trivia questions and accepting or rejecting the banker’s offer to buy your case. By slowly revealing the hints, you can determine how many points are in your case and whether or not it would be a better decision to accept the offer or not. Premium members play on their mobile phones, but if you don’t feel like doing the $9.99 a month plan, you can always opt to play on their site.

Market Leaders Form a Strategic Alliance to Develop
Additional Interactive Mobile Services

NEW YORK, NY ¾ November 5, 2009 – Snackable Media, the leading provider of paid mobile communities, announced today that it has joined forces with Endemol to launch the “Deal or No Deal” Txt2Win mobile game. The new service will allow tens of millions of fans of the wildly popular television show to participate in the Deal or No Deal experience on their mobile devices. The service introduction is part of a broader strategic partnership between Snackable Media and Endemol, the world’s largest producer of independent television programs.

“We are excited to team up with Endemol, combining our expertise in developing and marketing interactive mobile services with the vast reach of the Deal or No Deal phenomenon,” said Eyal Yechezkell, CEO of Snackable Media. “Viewers who enjoy watching the show on television will love taking part in the new engaging mobile experience.”

As part of the strategic alliance, the companies are working together to identify additional opportunities and jointly develop mobile services across Endemol’s domestic and international properties. “Snackable Media has long-standing leadership in the mobile industry and has demonstrated success engaging consumers,” says Joerg Bachmaier, Endemol USA’s Senior Vice President of Digital Media & Business Development. “The new Deal or No Deal mobile product will offer fans an entertaining channel to take part in the game wherever they are.”

The Deal or No Deal global franchise has enjoyed an incredible following and success in over sixty countries. The game show was recently ranked as number one new first-run syndicated series in the United States and is currently the top rated show on the Game Show Network.

In a format familiar to the audience at home, mobile players open up one case at a time to reveal its contents and decide whether to take the banker’s offer or continue in the pursuit of a larger amount. Players earn points which may be redeemed for rewards including Deal or No Deal mobile content and merchandise. In a limited release, thousands of fans have already signed up to play the game on their cell phones. The new mobile game can be accessed online at
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