Battlefield: Heroes gives you that TF2 feeling

by: John -
More On: Battlefield: Heroes
Hey if it worked for Valve, why not EA right? Battlefield: Heroes is going to be a free, yes FREE, game that sports the cartoon look and feel Team Fortress 2 is known for. Not much is displayed right now but they have a website and the Games for Windows magazine coming out will have more details. Did I say it was free? I wonder if it will support the digital advertising model since it's free.

I just got the PR which is posted after the jump and yes they are going to have advertising and micro-transactions. I can see it now. You can have that gun but it'll cost you $1 for the scope and $2 for 1000 rounds. OK, it might not be like that but it'll be interesting to see what they have in store for micro-transactions.
Battlefield heroes leads the way for EA’s new ‘Play 4 free’ business model

Unique Cartoon Shooter Introduces a New Way to Play Battlefield

Munich, Germany, January 21, 2008 – At the Digital, Life, Design Conference (DLD) in Munich, Electronic Arts Inc., (NASDAQ: ERTS) today unveiled Battlefield Heroes™, an all-new Play 4 Free cartoon-style shooter that will bring classic Battlefield gameplay to an all new mass audience. Available for download at this summer, Battlefield Heroes is EA’s first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play. Developed by DICE in Stockholm, Battlefield Heroes is leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry, now anyone can be a hero on the battlefield!

“Online gaming garners a massive audience,” said Gerhard Florin, EVP Publishing Americas-Europe at EA. “People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.”

Battlefield Heroes is a brand new game from the team behind Battlefield 1942™ and Battlefield 2™. Its fun cartoon-style graphics and gameplay caters to players of all skill levels. It is easy to pick up and play but with robust character customization and a deep online meta-game, gamers can spend hours building up their characters and conquering the world.

“We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay,” added Ben Cousins, Senior Producer at EA DICE. “There’s something here for all types of players -- be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.”

Battlefield Heroes will be released for the PC as a free download in summer 2008. This product is not yet rated by PEGI or ESRB. For more information on EA DICE, please visit or
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