When you make a niche product, you have to target your marketing in order to make the most of a limited advertising budget. That's why Astro, Track-Scan, and TRITTON have all been spending the money to sponsor specific gaming events. In the case of the World Cyber Games Grand Final, it's Astro who has done the work to be named the official headset.
ASTRO GAMING NAMED OFFICIAL HEADSET PARTNER OF WORLD CYBER GAMES 2010 GRAND FINAL
ASTRO Gaming’s Industry-Leading Gaming Headsets To Help Competitors Get the Edge in the Biggest WCG Gaming Event of the Year
SAN FRANCISCO – September 28, 2010 – ASTRO Gaming, creator of premium video gaming equipment for professional gamers, has been named the official headset Partner for the World Cyber Games (WCG) Grand Finals, a competition that will draw thousands of professional competitors from more than 60 countries to the Los Angeles Convention Center September 30 - October 3.
As the official headset partner of the event, ASTRO Gaming will supply World Cyber Games competitors with the Company’s award-winning A30 Cross Gaming headsets. ASTRO Gaming’s headsets are the preferred choice of professional gamers the world over and provide superior audio quality and crystal-clear voice communication capabilities critical to competitive game play.
“This partnership with the World Cyber Games is a natural fit – the WCG is the premiere competitive gaming league in the world and the ASTRO Gaming headsets are the premiere gaming audio systems in the world for PC, console and handheld,” said Aron Drayer, Director of Marketing, ASTRO Gaming. “We’re really excited to take part in the tenth anniversary of the World Cyber Games and provide the best gamers in the world with the unsurpassed audio quality and communication abilities of our headsets.”
“Since WCG gamers are judged on their performances, it’s crucial for them to find the most advanced tools that can drive results,” said Bruce Loeb, Senior Vice President and General Manager of World Cyber Games. “It’s difficult to come across a device that’s flexible enough for each gamer to adapt and adopt, so we’re looking forward to these ASTRO Gaming headsets enhancing gamers’ experiences.”