Activision's partnering with Gibson Guitar furthers the companies strategic vision in leading the industry in new and innovative game opportunities for every demographic. Gibson has long been the leader in guitar manufacturing and recently has partnered with global companies to expand its brand presence across various lifestyles. Several brands in the Gibson family are offered in the new Guitar Hero III: Legends of Rock game including Gibson, Epiphone and Kramer.
In-game battle axe options to unlock include the following:
· Les Paul
· Super CES400
· Les Paul
· LP Double Cutaway
· EDS 1275
· Flying V
Guitar Hero fans will be able to rock out with new wireless guitar controllers for each platform. Gibson Guitar's Les Paul model will be the battle axe of choice on the Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and Wii™. After much anticipation, PlayStation®2 computer entertainment system fans will also be receiving a new exclusive shape as well, the classic Kramer guitar, also a Gibson brand, popularized by hard rockers and known for its body design, pickups, electronics, and construction for furious finger fretting. The exclusive Gibson guitars will include innovative features such as removable faceplates that will allow fans to personalize their guitars, and a new button color design will be integrated for an even greater authentic feel and rock experience.
"Our relationship with Activision began with the launch of Guitar Hero over two years ago. Since then the game has had phenomenal success and many other makers have tried to compete with its popularity," said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "We have combined the power of Gibson with the power of Activision to produce one of the greatest games ever for consumers. We are sure game enthusiasts around the world will quickly make Guitar Hero III: Legends of Rock a huge success."
"We're thrilled at our exclusive partnership with Gibson, and their presence as one of the most iconic and influential companies in the music industry wholly adds to the Guitar Hero rock star experience," said Dusty Welch, head of publishing at RedOctane. "Also, being able to offer official Gibson shaped wireless guitar controllers for the first time on each platform, and to unlock a variety of the different models to play in-game, will provide our fans the incredible opportunity to truly shred like rock gods."