THQ brings the UFC experience to Facebook

by: Jeremy -
Last week, THQ launched a new application on the pages of Facebook  which brings the world of UFC Undisputed to computers everywhere. The new application, entitled UFC Undisputed Fight Nation, marks the first official UFC game on Facebook.

Fight Nation is an interactive application which allows players to experience the thrills of a virtual UFC career. Once you create your fighter, you will take part in training exercises, battle against other users, and share the results with your Facebook friends all across the world. I spent a little bit of time with the application this morning and it reminded me a lot of the Mafia Wars style games that a lot of people play; players spend stamina points on the various activities to raise their stats and earn experience which can then lead of to fights / challenges in the octagon. It isn’t bad at all and is quite polished for a Facebook game.

You can check out the game at this link or read the full press release / announcement on the next page.

THQ ANNOUNCES LAUNCH OF UFC® UNDISPUTED™ FIGHT NATION™

INTERACTIVE FACEBOOK GAME



Distinguished Sports Videogame Franchise Expands Product Portfolio into Social Networking Space with Release of Engaging and Competitive Interactive Experience


AGOURA HILLS, Calif. - February 3, 2011 - THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today announced the latest edition to the prominent UFC® Undisputed™ sports videogame franchise with the launch of UFC Undisputed Fight NationTM, the first official Facebook game based on the world’s leading mixed martial arts (MMA) organization, the Ultimate Fighting Championship®. The interactive experience, developed by Embassy Interactive and available on Facebook at apps.facebook.com/ufcfightnation, allows players to take control of their virtual UFC careers in a fun and engaging environment by training moves, competing against others and sharing their results on Facebook, as well as enabling them to successfully manage their progress for the opportunity to compete against many of the UFC’s most renowned fighters.

“We are excited about the tremendous opportunities available in the social networking space to deliver key franchises to our core audiences in unique and compelling ways,” said Danny Bilson, Executive Vice President, Core Games, THQ. “UFC Undisputed Fight Nation delivers a great combination of gameplay, competitive spirit and replay value, making it the perfect fit for millions around the world to enjoy on Facebook.”

“We are really excited to offer the UFC Undisputed Fight Nation game on Facebook,” UFC President Dana White said. “We understand the power of Facebook and this is a great way for fans to connect to the UFC.”

About UFC Undisputed Fight Nation

In UFC Undisputed Fight Nation, players train with guidance from UFC President Dana White to master moves from multiple mixed martial arts disciplines, compete against friends and other Fight Nation members inside the virtual Octagon™ and share their results on Facebook as they progress from student to professional in their virtual careers. Players are given access to a number of mixed martial arts camps to build their arsenal of moves, including wrestling, kickboxing, Muay Thai and Brazilian Jiu-Jitsu, as well as the ability to decide which moves are taken into each fight.

Through successful management of fight experience and training, players will “level up” their fighters to reach new career milestones, unlocking access to items such as new training camps and more skill points to build fighting and training needs, including energy, health and stamina. Players will also earn Cred for their achievements, enabling them to acquire items from the in-game store to train specific moves, access new camps, replenish health and increase stamina. A UFC Points system is available for those who wish to progress their careers faster and purchase the items through monetary transaction, while a Gifting option lets players show respect to their friends by sending them complimentary boosts of energy, stamina or health to aid their progress.

As part of the UFC Undisputed Fight Nation experience, the accomplished player will earn opportunities compete against and learn moves through Pro Fights from a number of today’s most prominent UFC fighters, including current champions Cain Velasquez, Anderson Silva, Georges St-Pierre and Frankie Edgar. As well, players will have access to a live Twitter feed, keeping them up to date on the latest UFC news and events.

For more information on UFC Undisputed Fight Nation, please visit community.ufcundisputed.com, facebook.com/UFCUndisputed and twitter.com/UFC_Undisputed.


Ultimate Fighting Championship® - www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

About THQ Inc.

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.







Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

All other trademarks are property of their respective owners.


The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the UFC Undisputed Fight Nation Facebook game and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.



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