One phrase I hate is "genre bending". It's too close to "gender bending", and a cop out in a way of explaining what a game can do. The upcoming Soul Master MMO produced by GamesCampus is being marketed as such. It's an MMO with RTS tactics (structure building, etc.). It sounds intriguing, and a little bit like some of the CCG based MMO's out there, but it looks like everything else coming out on smaller MMO platforms right now: straight out of 2002 Final Fantasy style anime characters. Please, please please; if you're going to come out with a unique and potentially cool idea, PLEASE use your own unique look and feel to present it.