SONY ONLINE ENTERTAINMENT to host
FUNDRAISING drive for child's play CHARITY
SAN DIEGO, CALIF. – Jan. 16, 2009 – Sony Online Entertainment LLC (SOE) is making it easier for players of its popular online video games to support charity in its Child's Play 2009 Winter Charity Drive – and get cool new in-game items in the process.
In a month-long fundraising campaign beginning on Tuesday, Jan. 20, 2009, SOE will donate $10 each time an EverQuest® or EverQuest® II player buys a specific Child's Play item on the Marketplace with Station Cash (SC), SOE's recently introduced in-game currency.
To support the ongoing efforts by Child's Play to improve the lives of hospitalized children worldwide, EverQuest players will be able to buy the Child's Play Guktan Shield Ornamentation, and EverQuest II players can purchase the Child's Play Bouncing Baby Bear Cub.
"SOE and our players have been staunch supporters of this charity since 2003, and with the integration of Station Cash into our online games, teaming up with Child's Play for this online campaign was an easy decision," said John Smedley, president of Sony Online Entertainment.
Founded in 2003, Child's Play is a game industry charity that is dedicated to providing children with toys and age-appropriate games at more than 40 hospitals worldwide.
About Sony Online Entertainment
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Seattle, WA, Denver, CO, and Taiwan, SOE has an array of cutting-edge games in development.