Electronic Arts has announced a brand new development studio in Singapore. The studio will focus on localizing and customizing popular EA games into at least five different languages for distribution throughout the Asia region. The team has already begun work and projects have already started to ship from the new studio.
EA Forms Development Studio in Singapore; New Studio Will Localize EA's Popular Games for the Asian Market
SINGAPORE & REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Dec. 5,
2005--Electronic Arts (NASDAQ:ERTS), the world's leading developer and
publisher of interactive entertainment today announced an initiative
that will bring game development and localization to Singapore. Based
in the heart of the city at No. 1, Fifth Ave. #04-07 Guthrie House, the
studio will focus on localizing and customizing popular EA games into
at least five different languages for distribution throughout the Asia
region. In addition, the studio is poised to evolve into an online game
development facility. A development team is already in place and the
first localized projects have already started to be shipped.
VP Operations, Asia, Ms. Irene Chua will manage the development studio
which currently has a development team of 20 international staff from
Japan, Korea, Taiwan, Singapore and Holland. EA veteran Chris Thompson,
Vice President and GM of EA Southeast Asia will also be based in
Singapore to oversee EA's publishing business. Chris comes to Singapore
from Tokyo where he spent seven years serving as General Manager of EA
Japan.
"We are happy that Electronic Arts has chosen Singapore
to establish their primary localization studio in Asia. In addition, EA
will also be able to utilize the studio for online game development. EA
is the latest addition of top tier digital media companies that EDB has
attracted to Singapore over the past 18 months. It is a significant
boost to our efforts in building Singapore into a Digital Media
Capital, where Singapore creations can be made for global consumption,"
said Mr. Teo Ming Kian, Chairman, Economic Development Board.
"We are excited to build a team that will customize and localize EA's
games for the pan-Asian market," said Jon Niermann, President, EA Asia
Publishing. "Singapore offers everything we need to build a world class
creative organization. The Economic Development Board has been very
supportive and we are looking forward to working closely with them to
build a positive local presence."
