Midway announced today that their new MMO, The Lord of the Rings Online: Shadows of Angmar
is now live. You have to wonder why it took so long to get a Lord of the Rings game to market, it's not like every fantasy based MMO doesn't trace at least part of it's inspiration back to Tolkein's books at some level. The early response to the game seems to be fairly positive as both Randy
had mostly positive things to say about the game beta. It will be interesting to see if the game can gain any marketshare competing against World of Warcraft
The Lord of the Rings Online™: Shadows of Angmar™ Launches
The Most Anticipated New MMO of the Year Now Available
WESTWOOD, MA and CHICAGO, IL - April 24, 2007 – Turbine, Inc. and Midway Games Inc. (NYSE: MWY) announced today that The Lord of the Rings Online™: Shadows of Angmar™ is now available for purchase across North America. The game is the first and only massively-multiplayer online game based on the Books of J.R.R. Tolkien. In development for over four years, the game opens up the mystical world of Middle-earth and creates the opportunity for endless adventure.
Legions of fans have been waiting in great anticipation for the opportunity to start their adventure in Middle-earth and as of today, the wait is over! The Lord of the Rings Online delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the quaint surroundings of the Shire to Angmar, the vile kingdom of the Witch-king, players will experience the world of Middle-earth as never before.
"The release of The Lord of the Rings Online marks a momentous occasion for MMO gamers and Tolkien fans around the world," said Jeff Anderson, president and CEO of Turbine, Inc. "Countless adventures await gamers eager to experience Middle-earth in an entirely new way and we're confident that once they’ve visited this epic world, they'll never want to leave."
"The Lord of the Rings franchise, with its incredibly rich history and extensive fan base, lends itself perfectly to the MMO genre," said Steve Allison, chief marketing officer, Midway. "We're thrilled to be able to partner with Turbine to bring The Lord of the Rings Online to North American gamers looking for a way to experience the world of Middle-earth like never before."
Turbine also announced today the first update to The Lord of the Rings Online. This free update, called the Shores of Evendim, is scheduled to be released this coming June and will include an entirely new landscape region, over 60 additional quests, the Battle for Helegrod raid, nine new monsters and major enhancements to monster play and the music system.
The Lord of the Rings Online is now available for purchase at major retailers in both a Special and Standard Edition. The Special Edition of The Lord of the Rings Online includes the game on a single DVD, 30-days of free play, the official 'Making of The Lord of the Rings Online' DVD, the official game soundtrack and an exclusive in-game item. The Special Edition retails for a U.S. MSRP of $59.99, while the Standard Edition of the game is available for a U.S. MSRP of $49.99.
For more information about The Lord of the Rings Online, please visit www.lotro.com
Turbine, Inc. is a premier developer, publisher and operator of online subscription entertainment and is headquartered in Westwood, Massachusetts. The company is the largest privately–held online games company in North America. Turbine’s catalogue includes some of the most famous online entertainment brands, including Asheron's Call®, DUNGEONS & DRAGONS ONLINE™: Stormreach™, and The Lord of the Rings Online™: Shadows of Angmar™. For more information on Turbine and its services, please visit
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
About Tolkien Enterprises
The Saul Zaentz Company d/b/a Tolkien Enterprises is the holder of worldwide motion picture, legitimate stage, merchandising, and other rights in J.R.R. Tolkien's literary works The Lord of the Rings and The Hobbit. Tolkien Enterprises has been producing and licensing films, stage productions and merchandise based on Tolkien’s works for almost 30 years. Its headquarters are in Berkeley, California, and its website may be found at www.tolkien-ent.com.