So says Goldman Sachs in thos CNN article
. They think that Sony will cut the price by $100 in October. It's still a tad too expensive at $499 but a lot more reasonable especially when you compare it to the 360 Elite. March might see a reduction in production costs with the machine so a $100 price drop isn't out of the question. Of course, Microsoft can easily drop their console price to counteract Sony's move.